The first New York Knicks NBA championship in 53 years has the entire city in rapture still days after beating the San Antonio Spurs in five games.
This special moment in Knicks history is something the players especially have not taken for granted, and one of them working alongside 1800 Tequila to commemorate the moment in special fashion.
Miles "Deuce" McBride teamed up with the tequila brand to gift his teammates with custom New York-themed bottles of 1800 Milenio Tequila, which is the brand’s luxury expression made for those legendary milestones like the Knicks had this season.
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The bottles were designed specifically for the championship season by local illustrator and longtime Knicks fan Fefi. They feature New York City iconography, hometown sayings, and have visual nods to the grit, pride and energy that have been seen throughout this historic playoff run all around the bottle.
There were only 30 bottles created and gifted to the roster and several staff members from McBride, with each one being a personal keepsake to remember this signature moment in New York sports history.
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McBride’s Knicks teammates, including NBA Finals MVP Jalen Brunson and Karl-Anthony Towns, were captured receiving their bottles, taking in the artistry across them at the moment.
The Knicks made 1800 Tequila the official tequila of the team, and that partnership was on full display during the playoff run. While having sold-out Knicks limited edition bottles, it also launched Row 18(00), which was a campaign featuring New York-based content creators that gave real Knicks fans who may have gotten priced out of attending playoff games at Madison Square Garden the chance to watch from Row 18 inside the arena.
During the NBA Finals, Game 3 for the Knicks and Spurs, which marked the first finals game at MSG since 1999, had an average selling price around $7,683, according to Vivid Seats earlier this month. The cheapest ticket to attend was $3,940, and those four-figure prices were also seen earlier in the playoffs.
That’s how astronomical the demand was to see the Knicks in "The Mecca," with fans from all around smelling the history that was about to be made.
The players believed it every step of the way as well, never giving up despite the double-digit leads the Spurs held in each of the five NBA Finals games. Game 4 at MSG will go down as one of the greatest moments in the sport’s history, as OG Anunoby’s tip-in with 1.6 seconds left to give the Knicks a one-point lead will forever be stamped in history as an iconic moment for the franchise and city.
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That moment, and many more throughout this season, is why McBride made sure to partner with 1800 to always remind his teammates of how important this championship was, not just for themselves, but for a city that’s always had their backs through the highs and lows.
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